Recession, holiday season, Make Money Now, financial crisis, economic crisis, economic meltdown, bailout, auto industry, UAW, Senate, Congress, lay away (in all its varieties), expert search engine optimization, gifts, bargains, sales, electronics, birth certificate, Constitution, Christmas, Hanukah, traditions, Merry Christmas, Happy New Year, loose weight, SEO, etc…
What do all of those words have in common? They all have being on the news lately. It is Christmas time, and for the most part, a lot of people celebrate Christmas.
I had a conversation with my wife last night, and she has been instructed by her Company to use the politically correct term “happy holidays” That expression, for many of her customers, and for me in particular, is annoying beyond belief. Think about it. Whether you believe in Christmas, Hanukah, are a Buddhist, or a Muslim, or believe in Wicca, or are an Agnostic, if I wish you Merry Christmas, I am wishing you happiness during the particular Season. I am not asking you to celebrate it with me, nor am I trying to make you a Christian, I am just expressing my wish for you to be happy. The logical answer to someone wishing you Merry Christmas, whether you believe in Christmas or not, would be a quick and polite “Thank you”, since they are wishing you happiness, unless you really want to be miserable, in which case, you are on your own…
Why did I start this article with that bunch of apparently unrelated words, and my tirade about saying “thank you” when someone Wishes you “Merry Christmas”?
You want visitors to come to your business, whether it is a physical business with tangible products, doors, walls, etc. or whether it is an online store selling services or products.
A lot of people pay millions of dollars to have someone tell them what to write, how to write it, where to place it on the internet, and how to advertise it. That is fine, I do think that if you provide a great product or service that others value, at a reasonable price, advertise it properly, and develop your brand, you will eventually succeed. Expert Search Engine Optimization is not rocket science, nor it is something that you can do the same way, following the same rules, over and over, year after year, attaining the same results.
What use to work two years ago, do not work today. What works today, might not work next year.
The common thread in all of those words is that they are relevant to today. Those words and many more related to them are being Goggled as we speak. So, if you use those words, and can foresee what people will be searching for in the near future, you can make money, since the search engines will present your website or blog to those who are searching for those terms that you just thought of. So, here is the bottom line:
a. Think of the words that people will be looking for on their search engines.
b. Make sure that you write blog posts targeting those topics. Make sure that you are teaching something of value, or that your opinion provides valuable information.
c. Make sure that your website, or blog, use those buzz words, and that your tags, meta tags, titles, and posts, are properly coded to reflect the words that are in the public arena now, and the ones that will be popular next week, next month, etc.
Think ahead, and you will succeed.
Bonus nugget: I came across a website while doing my research. The good people at “One Project Closer” are doing a great job at promoting sales, coupons, money saving ideas, and all together providing value to their visitors. They were even giving a $100.00 Home Depot Gift Card. So, after you finish visiting my sponsors, go visit them and take advantage of their wealth of information.
What other nuggets of wisdom can you share with us? Join the conversation…
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