I had the opportunity to be at a meeting on Friday. Under normal circumstances, I dislike meetings, but this one was a bit different; it provided the opportunity to network, the guest speaker was a distinguished military leader, and he was to provide some information that would be important, if I was to forecast the future. Every manager is a fortune teller, every CEO is supposed to be gifted with the capabilities to pierce the veil of secrecy if the fates. Those who don’t, are destined to mediocrity, and failure.All along, this military leader keep reminding us the mantra used by him to change the paradigm of day to day business.
See, the United States Military is like the hydra of many heads. Each head has a brain, that
contrary to popular belief, it is used on a regular basis, and each head has an enormous amount of authority. But, like with every major enterprise, when you have many heads at the helm, little is accomplish, unless you standardize procedures.That is why this meeting was important to me. It is at times of war that you realize, very quickly, what will work and what will not. What works in peace time might not be as efficient during war, and will probably fail royally.
So he told us the story of how the military obtained money for different projects, and how, some sections of the military where very well trained, but their infrastructure was deplorable, think 21st century military, housed planning, and working from World War II era buildings; and some areas of the same military were just not as well trained, but their infrastructure was futuristic, and majestic. Obviously, there needed to be a change if the military was to continue providing a service of excellence.The change needed, was a change in the state of mind of the decision makers; or, train each individual head of the hydra to think alike, within the same principles.
Why does it matter? How much does it cost? What does it get us?
And that new paradigm, has literally transformed the U. S. Military in the course of a few short years.
Why is this important to you as an entrepreneur, Social media marketing expert, expert search engine optimization manager, Internet marketing director, program manager, service manager, etc?Simple, lets start with the first question, and I will use the other two as the topic for the next two posts of this blog.
Why is it needed?
Do you remember William Tell? Or are you too young to know of the Archer who was forced to shoot an apple from the head of his son?If you are an American who has never being overseas, and suddenly I drop you at the port of Ashueibah (I know that the spelling of this name is probably wrong, but trust me, it does exist), and then tell you: “your mission is to prepare the area for the arrival of 25,000 people, and about 15000 vehicles, combat systems (some of those top secret), weapons, explosives, computers, pencils, notebooks, printers, bullets, kitchen appliances, soccer balls, weight sets, Bowflex systems, rifles, school supplies, water purification technology, generators, and who knows what else… notice the disparity in the classes of supplies, facilities needed to house or store each individual class, and personnel needs to be able to do it efficiently… you are dropped there with a friend of yours, no money, no food, no map, just your wits.
Well, that happened to me in 2003.
What would you do besides crawling to a corner, assuming the fetal position, and cry like a baby?
Bring back William Tell… will you?
What would have happened to Mr.Tell’s son if good ole Bill would have being blindfolded, spun around, and ordered to soot? His son would probably have died, or the arrow would have being wasted, since Mr. Tell could not possibly find his target.
It is the same with your blog, website, business, marketing project, career, life, marriage, etc.
You should have a clear picture of what you want to achieve, and why does it matter.
Having a clear understanding of what you want to achieve, and why does it matter, gives you the perspective needed to prioritize, and work more efficiently. Why does it matter where I place my ads on my blog? Why does it matter if I hire an expert search engine optimization professional, or not; why does it matter if I spend my entire budget on part “B” of my project or not?
Answer that question, and you will be ready to begin, and yet, if it really does not matter… why
are you doing it anyway? That if the mentality that you need to posses, in order to sort through the cluster of seemingly unrelated tasks that you face day to day, and not crawl into a dark closet, assume the fetal position, and cry like a baby. That mental attitude, will give you a more concise list of tasks to accomplish, in order to accomplish the mission, and be successful.Tell me what you think, what principles do you use to keep you focused?
Again, think about your previous experiences. Has this article given you new ideas? The way you do business, could you use new ideas? Can you change the way you do certain things in your day to day operations that would save you money, and improve your output? Share your ideas with us…
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Read other related articles:
Reasons for my absence
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Marketing on a Budget
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