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Saturday, December 13, 2008

Gene Chizik

Gene Chizik

accepted Auborn’s proposal to become their new football coach. Iowa is hurt since Chizik had only coached for them two seasons. Chizik jumped to the opportunity to coach at Auborn and Jamie Pollard, Iowa State Sports Director and Chizik’s previous boss Gene Chiziksaid that this is a dream job for him. Auborn however, has not confirmed the story yet, even though Associated Press put it out about 45 minutes ago.

Chizik’s impressive record of leading the Tiger’s to victory, make him a valuable commodity.

What does this teaches you?

1. Do become indispensable.

2. Keep an eye open for the next opportunity.

3. Plan your strategies and run with what works.

4. Even though we are in a recession, there is plenty of money out there for those who perform.

What else can you learn from this story?

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The Heisman trophy winner is…

And the

Heisman Trophy winner is… Up until now, 6:30  Heisman TrophyP.M. nobody knows who the winner will be. There are three outstanding Quarterbacks deserving of the statue. All three have outstanding record, and have proven to be phenomenal athletes. One thing is for sure, at the end of the evening, one young man will go home happy, and two will go home sad.

I always taught my children that life is not fair, it does not have to be. Life gives you what you put into it. These three young men have put their hearts on the line, but at the end, only one of them can have the trophy.

The other two can have the satisfaction of giving it their best shot, and maybe, next season, they can win it.

In business, you do all you can to succeed. The bottom line is that you have to show the grit, the determination, the smarts, and the capability to draw a winning strategy if you want to come on ahead of the game. Your ability to create a winning business strategy will make the difference between the winners, and the also ran…

Update: Sam Bradford, from the University of OK, received the honor.

What are your thoughts?

To do next:

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6. Recommend this blog to your friends…

Thursday, December 11, 2008

Internet Marketing Fundamentals

SEO, PPC advertising, email marketing, your blog, and online press releases are the basis of your online  business..

Daffy Duck in a tuxedo, suave entrepreneur What is a fundamental? Fundamental is defined as an essential part of something. To define internet marketing fundamentals it is important to know what is the objective of internet marketing. According to the dictionary, marketing is the process of presenting a product or service in a way that makes them desirable. So, internet marketing is the process of representing products or services in a way that makes them desirable to your customers.

How do you accomplish that?

1. Proper selling techniques. Sales letters, proper web design, relevant information about how the product fulfills the needs of the prospective customer. Adequate copy writing.

2. Ensuring that the message is seeing by prospective customers. Websites, blogs, forums, press releases, Advertising networks, Bill Gates social media, email campaigns, expert search engine optimization…

3. Your brand.

4. Time management.

The main problem of many internet marketers is twofold.

First, they spend too much time hanging around social media sites. This, thus becomes a full time job, and soon becomes unbearable. You get bored, and becomes a chore rather than a pleasant task. I personally dislike phones. I do because in one of my previous assignments, I was required to make two hours of phone calls 6 days a week. Cold calling, “hot leads”, tips, you name it.  I did that for 3 and a half years. It became so boring to me, that I rather go to the dentist than picking up a phone. If you call my house, I will not pick up the phone.

someone is wrong on the internet When you spend your time in social media sites trying to push your product, unless you are a disciplined individual, you will eventually get bored, and will dread doing it. Anything fun in excess becomes tedious.

And second, since you get sidetracked by your social media extracurricular activities, you neglect the meat and potatoes of the process, which is to provide decent content, and put it in front of potential customers eyes. That, in other words, is expert search engine optimization.

Lack of discipline, lack of proper time management skills, will sink your ship before you have time to get out of the bay.

How do you tackle your internet Marketing Fundamentals?

Six more things to do now:

1. Don’t forget to vote for this blog as the best blog in Marketing and business. Just click on the buttons on the right. You can also nominate your favorite blogs in their respective category.

2. Of course, make sure to share this advise with your friends via Digg, Stumble, Face Book, or your favorite social networks.

3. Do subscribe to our Newsletter.

4. And, remember to subscribe to our blog’s feed.

5. Add me as a friend at Sta.rtup.biz, on FaceBook, MySpace, LinkedIn, follow me on Twitter, StumbleUpon my articles and profile…

6. Visit our sponsors.

7. Recommend this blog to your friends…

Monday, December 8, 2008

Merry Christmas, Make Money Now, SEO

Recession, holiday season, Make Money Now, Michael Garman sculpture, Wyland paintings, Christmas Tree financial crisis, economic crisis, economic meltdown, bailout, auto industry, UAW, Senate, Congress, lay away (in all its varieties), expert search engine optimization,  gifts, bargains, sales, electronics, birth certificate, Constitution, Christmas, Hanukah, traditions, Merry Christmas, Happy New Year, loose weight, SEO, etc…

What do all of those words have in common? They all have being on the news lately. It is Christmas time, and for the most part, a lot of people celebrate Christmas.

I had a conversation with my wife last night, and she has been instructed by her Company to use the politically correct term “happy holidays” That expression, for many of her customers, and for me in particular, is annoying beyond belief. Think about it. Whether you believe in Christmas, Hanukah, are a Buddhist, or a Muslim, or believeStatue City of Dohuk in Iraq in Wicca, or are an Agnostic, if I wish you Merry Christmas, I am wishing you happiness during the particular Season. I am not asking you to celebrate it with me, nor am I trying to make you a Christian, I am just expressing my wish for you to be happy. The logical answer to someone wishing you Merry Christmas, whether you believe in Christmas or not, would be a quick and polite “Thank you”, since they are wishing you happiness, unless you really want to be miserable, in which case, you are on your own…

Why did I start this article with  that bunch of apparently unrelated words, and my tirade about saying “thank you” when someone Wishes you “Merry Christmas”?

You want visitors to come to your business, whether it is a physical business with tangible products, doors, walls, etc. or whether it is an online store selling services or products.

Time - Money A lot of people pay millions of dollars to have someone tell them what to write, how to write it, where to place it on the internet, and how to advertise it. That is fine, I do think that if you provide a great product or service that others value, at a reasonable price, advertise it properly, and develop your brand, you will eventually succeed. Expert Search Engine Optimization is not rocket science, nor it is something that you can do the same way, following the same rules, over and over, year after year, attaining the same results.

What use to work two years ago, do not work today. What works today, might not work next year.

Christmas 05 in a tent, Tal'Afar, IraqThere is one thing that usually works in a consistent basis: common sense.

The common thread in all of those words is that they are relevant to today. Those words and many more related to them are being Goggled as we speak. So, if you use those words, and can foresee what people will be searching for in the near future, you can make money, since the search engines will present your website or blog to those who are searching for those terms that you just thought of. So, here is the bottom line:

a. Think of the words that people will be looking for on their search engines.
b. Make sure that you write blog posts targeting those topics. Make sure that you are teaching something of value, or that your opinion provides valuable information.

c. Make sure that your website, or blog, use those buzz words, and that your tags, meta tags, titles, and posts, are properly coded to reflect the words that are in the public arena now, and the ones that will be popular next week, next month, etc.

Think ahead, and you will succeed.

Bonus nugget: I came across a website while doing my research. The good people at “One Project Closer” are doing a great job at promoting sales, coupons, money saving ideas, and all together providing value to their visitors. They were even giving a $100.00 Home Depot Gift Card. So, after you finish visiting my sponsors, go visit them and take advantage of their wealth of information.

What other nuggets of wisdom can you share with us? Join the conversation…

Six more things to do now:

1. Don’t forget to vote for this blog as the best blog in Marketing and business. Just click on the buttons on the right. You can also nominate your favorite blogs in their respective category.

2. Of course, make sure to share this advise with your friends via Digg, Stumble, Face Book, or your favorite social networks.

3. Do subscribe to our Newsletter.

4. And, remember to subscribe to our blog’s feed.

5. Add me as a friend at Sta.rtup.biz, on FaceBook, MySpace, LinkedIn, follow me on Twitter, StumbleUpon my articles and profile…

6. Visit our sponsors.

7. Recommend this blog to your friends…

Sunday, December 7, 2008

It is early Sunday morning, time to start writing more content for blogs and groups.

Thursday, December 4, 2008

Financial Crisis, Get ready Now…

Many people all over the world are being affected by the current  coinseconomic or financial crisis. Today, I want to talk a bit about how to prepare. Yes, I know, for some, it is late. That is why I wrote the previous set of articles. Today, I am talking to you, the entrepreneur that because of his or her work ethics and foresight, have been able to keep afloat, and maybe prosper in these difficult times. But I do not want to forget those who read my previous posts, and are just threading water, since this situation will come to pass, and you will see better days. When those better days get here, make sure that you don’t forget the lessons of today.

Here is a list of a few things that we need to do now:

1. Create an emergency fund. Set aside, if possible, the amount of money needed to pay our bills, and survive, for several months. Survive means: eat, dress modestly, and pay the mortgage and utilities. You might be called upon reducing your utilities bill. This might be done by reducing your Satellite TV account, or by using skype instead of regular home phone. So called experts will want you to believe that you need to have access to the amount of money needed to live without an income for six months. Consider this: if you loose your job, unless you have being proactive, you might not get another one, similar to what you were doing, for several years. But you might be living from calculator pay check to pay check, so you will need to start by streamlining your expenses, tell your kids that the cell phone privileges will be postpone to a later date, and that the $100 sneakers will have to wait. Trim down your budget, and that extra money, put it aside until you meet your goal. Let’s face it, we have lived as well as we possibly could for years, now is time to tighten our belts, and make do with what we have. If you are not in a pinch, congratulations, remember to be grateful, and help those who have less.

2. The Federal Deposit Insurance Corporation (FDIC) was created here in the United States, in the first part of the twentieth century, and up until recently, used to insure up to $100,000.00 deposits. What this means is that if you have less than $100,000.00 in the bank, you will not loose your money, as long as your financial institution is insured. If you have more than $100K, consider branching out and place your money in several different financial institutions. I am not talking about having $100K in the Denver Branch of the First National Bank, and another $100K in the Colorado Springs Branch. What I am saying is to have your money in  more than one different Banks; not branches of the same Bank.

3. Establish a budget. If you can live without it, you  budgetingdon’t need it. No, Starbucks is not a necessity, pack your lunch at home. You will be healthier, and save a lot of money.

4. Stop dinning out.

5. Stop pedicures and manicures. You really don’t need to go to the beauty shop or the nail salon if you can do it yourself. There is no need to go out with friends on Thursday, Friday, or Saturday night. Alcohol is not one of the basic food groups, and neither are cigarettes.

6. Trade your expensive car for a smaller, pre owned, and fuel My dream car, BMW Icetta! efficient. I know, oil is about $55.00 per barrel; but that price is this week. If the oil cartels have their way, we will be paying a lot more for gas soon. Remember the days of $125.00 per barrel? OH, yeah, it was just a few months ago… By doing this, you can drop a few hundred dollars of your monthly bills. If you just finished paying your car, do not buy another for a few years unless you really have to. Remember: want is not the same as need.

7. Lock up the credit cards. If you cannot pay cash for it, you don’t need it. Medical emergencies are an exception.

8. Keep the amount of money that you will need within the next seven to ten years out of the stock market.

9. I would consider investing in gold. Big nations are dropping their gold because they also need to pay their bills, so there is a lot of gold out awaiting to be bought.

10. Make sure that you become the company’s best master of the universe asset. There will be cuts, and downsizing, just make sure that you have cross trained and can perform your job and several others too, that will put the odds in your favor, and make you valuable, the more valuable, the less possibilities of a lay off. Just because you belong to the local union does not mean that you have a steady permanent job. If your employer goes bankrupt, the union’s contract, and negotiated agreements will need to be renegotiated. Unfortunately, many union bosses are way too greedy, and are killing the Golden Geese. By forcing the hand of the employers to agree to excessive demands, they are condemning the business to bankruptcy. Yes, the company can always streamline operations, but that also means cutting down in the personnel department.  Employers and Employees are in a symbiotic relationship. The one needs the other for survival, when demands are unreasonable and beyond what the employer can actually agree to, the situation becomes a parasitical relationship, and the host will end up dead. If the employees force the employer out of business, they in turn will become unemployed.

stretch your moneyThese ten suggestions can help you maintain your current status quo. However, that does not mean that you can become complacent. It means that you have the opportunity to prosper. As you do prosper, remember to make sure that you maintain a “what if” fund, and that you extend your hand to others that need help.

What did I forget? How are you preparing to navigate through this financial maelstrom? Make sure to add your comments to our blog.

* Disclaimer: I am not a financial advisor, nor do I dispense investment advise. These are ideas that have worked for me. Before you decide to invest, or not invest, or to pull your money out of the market, make sure that you get advise from a properly credited investment professional or financial advisor.

Six more things to do now:

1. Don’t forget to vote for this blog as the best blog in Marketing and business. Just click on the buttons on the right. You can also nominate your favorite blogs in their respective category.

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3. Do subscribe to our Newsletter.

4. And, remember to subscribe to our blog’s feed.

5. Add me as a friend at Sta.rtup.biz, on FaceBook, MySpace, LinkedIn, follow me on Twitter, StumbleUpon my articles and profile…

6. Recommend this blog to your friends…

Monday, December 1, 2008

Word Press vs. Blogger, my thoughts!

A respected friend, and esteemed entrepreneur ask blogger logo me why I keep my blog on the Blogger platform and not on Word Press. I have to admit, that I have asked myself the same question, specially after reading so many derogatory articles by fellow bloggers and entrepreneurs.

The common wisdom is that serious entrepreneurs will not give you the time of day if you host your website or your blog on a free platform, because they think that you might not be serious or are small potatoes.

Here are my reasons for using Blogger and MSN Office Live:

Seth Godin 1. Well, I am small potatoes when compared to Seth Godin, Darren Rowse, Mike Glaspie, John Chow, and the likes. I am still in the process of making my fist few millions of dollars, so, I cut expenses, while at the same time producing the best product I possibly can.

2. I have always liked to challenge the system. Back in 1977, my old Fortran teacher told us that you could not create a Payroll in Fortran. When portico University of PR Mayaguez Campus asked by my Special Projects teacher at the University of Puerto Rico to program something different, I did just that, I created Payroll in Fortran. It gave me a headache, but, what the heck, I proved my teachers wrong and got an “A” for originality.

3. If at least one person has being able to do something, and succeeded, that means that someone else, with determination and smarts, can do exactly the same thing.

4. Of the five platforms that I tried, three free and two paid, I like Blogger better (call it personal preference). I would like to change a few things on my blog, but right now I am way too busy, so I enjoy the ease of use.

seo 5. I am sharing my experience free of charge. I do not do private consulting (yet), and even though I keep a few ads on my site, I make my living from my other day jobs. So, if someone does not want to read my blog because I am on Blogger, it really does not affect my bottom line.

I have read many really awful blogs in English and Spanish. I’m talking about orthographical, and grammatical mistakes galore. Yes, I still make some of those. And, in some blogs, the writer’s train of thought and logic is hard to follow, but I have found some snake, symbol of wisdom incredible nuggets of wisdom here and there. Whether it is on SEO, or Business Strategy, or Social Media, or Marketing, or Blogging, I read almost every blog I can find, and learn from all of them. In my opinion, those who refuse to read a blog because it is published on a free platform, are denying hemselves valuable information. So, I will continue to use blogger, and most likely will continue to use MSN Office Live to host my sites. Word Press has more plugins, but I still like Blogger.

Remember to let me know what you think, and what other topics you would like me to cover in our blog…

Six more things to do now:

1. Don’t forget to vote for this blog as the best blog in Marketing and business. Just click on the buttons on the right. You can also nominate your favorite blogs in their respective category.

2. Of course, make sure to share this advise with your friends via Digg, Stumble, Face Book, or your favorite social networks.

3. Do subscribe to our Newsletter.

4. And, remember to subscribe to our blog’s feed.

5. Add me as a friend at Sta.rtup.biz, on FaceBook, MySpace, LinkedIn, follow me on Twitter, StumbleUpon my articles and profile…

6. Recommend this blog to your friends…