Tuesday, August 12, 2008

Five not so secret keys to marketing

A lot of people talk about marketing, they want to develop a marketing business, they talk social media marketing, multi level marketing, and truth be told, many do not have the least idea of what marketing implies. Lets bounce five ideas that might give you a leg up and kick-start your business.

First things first: lets talk about your level of commitment to your product. Are you convinced that it is the best product available? What does that has to do with marketing? I am a firm believer that your integrity has to come first. I cannot advertise a product that I cannot honestly say it works, or has the true potential to work. As so, I am truly passionate about what I do, and the passion can be felt in my writing, in my speeches, and in everything I do. You would be surprised at the difference that commitment makes in an advertising campaign.

Number two: how is your support system? Who is your partner, and what kind of ideas he or she brings to the table? Are they zapping your energy with negativity? They need to be as committed to the product as you are. Their passion should complement yours.
Third: make sure that you give 100% effort to your customer, or whatever it is that you are marketing. A half-baked idea, or a lacking ad campaign will produce just that, mediocre results.

Fourth: do the absolute best job that you can do for every customer. Your fame will multiply, and you will get what others envy: repeat customers, and true referrals. If your product is good, you have the passion, and your firm exemplifies ethics, values, and an emphasis in customer service, you will have no problem later on, since your customers will give you the greatest compliment of them all: referrals.

And fifth: not everybody knows everything. So when you have doubts, talk to your loyal friends. If you are a good friend, the relationships that you have cultivated, will be there for you. Ask, and when your friends ask for suggestions, you be there for them too. In that way, it is a mutual benefit relationship.
Do this, and you will prosper.

No comments: