Tuesday, August 19, 2008

Why do you want to be and entrepreneour?

For the money? Freedom (Braveheart comes to mind), dreams, hated your old boss? Why do you do it? Who knows? For some strange reason we love the challenge, and we insist on putting our necks on the line every day, or at least our wallets.

As an old Army recruiter, we were taught that people joined the military for five reasons: Money, Adventure, Education, Patriotism, or to Travel.

Oh heck there he goes again telling old war stories… LOL

Well, I did spent a lot of time in the Army, I might have learned a thing or two, and might as well share it with you all.

Lets condense review reasons and see what motivates most of us to become entrepreneurs.

Money is probably number one. Many of us would not get out of bed if we were not going to get paid. Money does not buy happiness, but it sure can help us provide for our families, and take us places where we can expand our horizons. In addition, money allows us to expand our business, and make more money. Ok, so it is a vicious cycle. I haven’t heard those who complaint about the rich people state that they ever got a job from someone who was broke, or that they were able to become debt free without making money first.

Adventure is a concept not usually associated with becoming an entrepreneur, but if you think about it, there is the excitement and the anticipation of planning the next business deal, and the adrenaline rush that comes from masterfully presenting your business proposal, and the ecstasy of succeeding where others failed. So the same emotions that we feel when we are entering uncharted territory are felt by the entrepreneur looking to seal the next deal.

Education is needed if you are going to succeed in business, whether formal (college) or informal (someone took you under his or her wing), unless you are willing to learn by failing, you will need to spend time sharpening the proverbial axe. Abraham Lincoln once said that if you had one hour to cut down a tree, you should spend the first 45 minutes sharpening the axe. Translation? Prepare yourself. Learn the art of persuasion, hypnotic selling, study the laws of the State where you will do business, learn about Internet Marketing, the sky is the limit.

Traveling is one of my favorite activities. I love meeting new people, new cultures. Today, the economy of the planet is a global economy, and unless you are just trying to open a street corner grocery store (nothing wrong with that) we have the potential of having a truly international business. So, if you really want to succeed, expand your horizons, learn to appreciate diversity, and get to know other cultures. So what if they speak funny, to them you speak funny too. In all my travels around the world, I found out that most people, in every culture, just want to feed their families, and be happy.

And patriotism; what can be more patriotic than to help stimulate the economy of your Nation by virtue of being a successful merchant or marketer. When the economy of a Nation grows, education follows soon after, jobs are created, health is improved, mortality rates decrease, and in many instances, a sense of National Pride is common among the citizens.

So why again do you work so hard to be an entrepreneur? Who knows, but whatever your reason, the ramifications are far reaching and the good that you achieve and spread makes us all better people.

Leverage, the key to success:

You want to be an extremely successful individual, don’t you?

I dare to bet that you have seeing many would be marketers, with incredible potential come and go, and for a long time, you have asked, how come so and so, with his or her powerful presence, knowledge, and drive, did not achieve the success that was there for the taking.

And you have asked yourself, maybe a few times, if he or she failed, then how can I expect to succeed?

The reality of the situation is that even though those would be successful MLM, or Social Media Stars, had the potential to succeed; sometimes they do not have the right tools to ensure success.

The purpose of any marketing campaign is to put a product or service in front of many sets of eyes, and convince them that such product or service will fill a very important need in their lives. The job of the marketer is to ensure that this happens.

This premise seems simple enough, right?

Well, not really, it so happens that it fails to take into consideration a critical part of the equation, the prospective buyer.

Why would someone not buy this incredible product or service that I am promoting? Maybe:

a. They do not want it.
b. They do not want to buy from you. They do not trust you.
c. They do not have the money.
d. They do not need the product.

Ok, lets look at all of those, I could write a complete chapter on each of those, but lets limit our analysis to the basics.

a. They do not want your product. Most of the things that we buy on a daily basis, we do not really need. You did not need the house you just bought; you already had a roof over your head. And yet, you purchase that house. Once we see the house, the new car, the diamond ring, or someone shows them to us and explains their advantages; we can no longer live without that product or service. Appeal to their emotions, and they will become receptive to your message.

b. Your customer does not want to purchase from you, because they do not trust you. You either remind them of their brother in law, ex husband, ex wife, or they have being burned before, or heard that someone lost their shirt because they bought whatever it is that you are selling. Unless you develop credibility, and act and look professional, your sales record will not impress anyone. Start by becoming a real expert on your product, and while you are at it, make sure that you yourself would purchase that product or service; otherwise, your prospect will see that you do not believe in the product, so they will not buy from you.

c. They do not have the money. Lets face it, the economy is not doing that great and many people live paycheck to paycheck. So, unless you have a way to finance whatever it is you are selling, and you honestly believe that your customer’s life will be better off by purchasing your product or service, find a new customer.

e. I hate pushy salespeople. If they do not need your product or service, don’t sell it to them. They will appreciate your honesty, and you can probably get some referrals from them, and who knows, maybe, in the future, they might call you and get your item.

The bottom line is that not everybody will buy your product; but trust me, it is not personal.

Remember that your prospective customer is a human being, treat them with respect, not just like a prospect, or a future down line, and chances are, your sales stats or your recruiting average will improve.


yaqoob said...

what are the best tools for social media marketing?

J. A. Colon said...

So far, I like Facebook. With me, the jury is still out on ZenZuu, and I just joined Yuwie:, the advertising is annoying, but at least, they split the shares with you. LinkedIn is another good professional site.

I am not the rock star kind of guy, so I am not into the spending hours talking to a bunch of people, but I have done the teleconferences thing.

Before I confuse you even more, the bottom line of marketing, any kind, is to put products in front of eyes; and that is why I believe that FaceBook is a great tool. It is easy to achieve over a thousand friends. If you are smart, you will get them in your particular niche.

When you join Facebook, you can join groups and create your own group, and discretely promote your system through those.

As soon as you can, send them to an auto responder to harvest their email. I will be talking about this topic later on.

Once you have the list of emails, you can start promoting your products.

Remember though, social media is social media; if you just join to make money, and do not care for your friends, you will not succeed.

Continue to read this blog, as I write about this and other social media topics.

This is my social media group on Facebook:

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J. A. Colon said...

Thank you, I will.