Since I wrote an article warning about not wasting your money on “link farms” to try and get better page ranking, lets write another one about search engine optimization (SEO) tactics. Search Engine Optimization or SEO has become a multi million dollar industry, since most web owners want to make money with their businesses and websites, they realize that the only way to do it is by driving lots of highly targeted visitors to their particular portal, web page, or store front. Lets get busy:
1. Avoid “black hat SEO” techniques. If someone recommends you to hide links by changing the font color to the color of the background, don’t do it. Also, when you write for your blog or web page, make sure that the content of what you are writing makes sense. Some people used to advocate writing all your keywords, several times, in a long nonsensical litany of words. Avoid, making duplicate web pages, with the same content. The problem lies that when the search engine Gods find out, and they will, your website will be penalized and possibly banned form search engines.
2. Tags and Meta tags make sure that you know the difference, and place your keywords on the title tag accordingly.
3. Ensure that you repeat your key words in the body of the article. Please write coherently. It is counterproductive to write your keywords over and over trying to write so the search engines will pick them up. When you write that way, you forget the primary target demographic: humans. I don’t know you, but I get annoyed easily, and if what I am reading does not make sense, will never subscribe to your blog or page.
4. Use Google web master tools (they are free) to search for html coding mistakes.
5. Think your keywords through. Most of the times, people use phrases when they search for merchandise or just doing research. So if you are selling cowboy hats, make sure that you include “cowboy hat”, “white cowboy hat”, “black cowboy hat”, etc. Got the picture?
6. Link building. In three words: “forget link farms”. Get your links the old fashion way, by commenting on blogs, , giving things away, and trading with other webmasters. Yes, I know, it is not easy, and it takes time. But I never did promise you that it was going to be easy, did I?
The bottom line is that search engines search and assign page ranking based on an algorithm, and unless you are a math mayor, or a computer guru, you will not know what it is. And here is the bad news, the people that is selling you the promise of a better page ranking, probably doesn’t know either, since the search engine gods change the algorithm to fool those who try to cheat.
Provide great content, participate in discussions on high traffic blogs, volunteer to write a guest post for a high traffic blog, and “never give up, never give up, never give up”.
Showing posts with label blog. Show all posts
Showing posts with label blog. Show all posts
Thursday, August 28, 2008
Sunday, August 10, 2008
So you want to make money online?
I want to make money with my blog.
Blogs, electronic journals, e-zines, e-books, online versions of paper magazines, the options are endless. How can you find the blog that you would like to read? That seems like a stupid question to ask, the stereotypical answer would be: “Google it”. Yeah right. Try it, and when you have pulled every hair on your head, let me know. Search engine categorize blogs by keywords, and there are exponentially, as many ways to find your blog, as there are words in whichever language(s) you are currently using.
The next problem that you will find, is that people tend to start a blog entry, and suddenly, a friend comments on the blog, but instead of adding content, they start a non-related conversation about the immortality of crabs or some nonsensical topic like last night’s dance. Don’t take me wrong, that is totally ok. But it does not serve the purpose if you are limited in time and want an expedite way of research.
The problem is that blogers are human beings, they get bored, they get busy, they become frustrated, and that lends itself to inconsistency. Inconsistency breeds the mess that we find now on the Internet.
The thing is, that this is supposed to be a blog about making money, business opportunities, and social media. So why did I started this post in such a convoluted way? You guessed it, here is the answer: you can make money with a blog if you follow a few very basic rules. Many people have done it. It does not take a rocket scientist. I read about a teenage girl that started designing “wallpaper” for her MySpace account, and gave it away for free on her blog. Suddenly, her popularity skyrocketed (went viral) and at seventeen, someone offered her over $1,000,000.00 for her blog. Yes, that is over one million dollars. She declined, the upped the offer, and the rest is history. John Chow, started a ranting blog, and now he receive tens of thousands of hits (visitors) a week. He makes a killing on advertisements.
How does that benefit you? Simple, start a blog; the experience alone, even if you make no money of the back, is worthy. You will get used to the pace, posting, replying to comments, and placing ads on your blog. You can start a blog for free, get an Adsense account (from Google) and start making modest amounts of money. But if you really want to make money, you need traffic; you need to drive visitors to your blog. Your writing needs to be interesting; your blog should have good content, and need to be updated often to keep people visiting you often.
Tell me again why I should start a blog? Here it goes again: a blog is a diary that others read, get interested on, comment on your postings, and gives you the opportunity to reply to those postings, thus establishing a relationship.
Follow me now... You suddenly get many friends to follow your writings, some will agree with you and some will not, no surprise there, but if you are honest, treat everybody with dignity, they will come back. You have managed to establish a following. You are establishing yourself as an authority.
Keep up now, I’m going fast here… what is marketing? Marketing is the art or science of advertising a product or service so people will purchase it. The marketer should be credible and savvy enough to advertise a product so the viewers, readers, friends, etc. accept his or her word for it, and want to purchase such product or service. But how can you advertise if you have no credibility? And how can you create or develop credibility if people don’t know you? Enter the BLOG… Got it?
Got it. Get your name out there, for the right reasons. Be serious about it. Research your postings before publishing. Treat others with a modicum of respect. Advertise your blog to your Social Media friends; hopefully you will have more than ten. Have your friends recommend your postings to their friends. Have them Digg, or Stumbelupon, or bookmark your articles. Soon enough, not overnight though, your name will be on the search engines. And your blog will have a good following; making you an authority. Oh, remember the adsense and other advertising that you started doing on your blog? With some luck, you will be bringing some revenue as your visitors click on your advertisements.
So, lets summarize:
a. Create a blog.
b. Add fairly good quality articles or postings; make sure that you research the topic.
c. Place some advertisements on it.
d. Tell your friends and ask them to ask your friends to visit your blog, if it is good, some will continue visiting and reading it.
Tell me what you think… leave your comments below.
Blogs, electronic journals, e-zines, e-books, online versions of paper magazines, the options are endless. How can you find the blog that you would like to read? That seems like a stupid question to ask, the stereotypical answer would be: “Google it”. Yeah right. Try it, and when you have pulled every hair on your head, let me know. Search engine categorize blogs by keywords, and there are exponentially, as many ways to find your blog, as there are words in whichever language(s) you are currently using.
The next problem that you will find, is that people tend to start a blog entry, and suddenly, a friend comments on the blog, but instead of adding content, they start a non-related conversation about the immortality of crabs or some nonsensical topic like last night’s dance. Don’t take me wrong, that is totally ok. But it does not serve the purpose if you are limited in time and want an expedite way of research.
The problem is that blogers are human beings, they get bored, they get busy, they become frustrated, and that lends itself to inconsistency. Inconsistency breeds the mess that we find now on the Internet.
The thing is, that this is supposed to be a blog about making money, business opportunities, and social media. So why did I started this post in such a convoluted way? You guessed it, here is the answer: you can make money with a blog if you follow a few very basic rules. Many people have done it. It does not take a rocket scientist. I read about a teenage girl that started designing “wallpaper” for her MySpace account, and gave it away for free on her blog. Suddenly, her popularity skyrocketed (went viral) and at seventeen, someone offered her over $1,000,000.00 for her blog. Yes, that is over one million dollars. She declined, the upped the offer, and the rest is history. John Chow, started a ranting blog, and now he receive tens of thousands of hits (visitors) a week. He makes a killing on advertisements.
How does that benefit you? Simple, start a blog; the experience alone, even if you make no money of the back, is worthy. You will get used to the pace, posting, replying to comments, and placing ads on your blog. You can start a blog for free, get an Adsense account (from Google) and start making modest amounts of money. But if you really want to make money, you need traffic; you need to drive visitors to your blog. Your writing needs to be interesting; your blog should have good content, and need to be updated often to keep people visiting you often.
Tell me again why I should start a blog? Here it goes again: a blog is a diary that others read, get interested on, comment on your postings, and gives you the opportunity to reply to those postings, thus establishing a relationship.
Follow me now... You suddenly get many friends to follow your writings, some will agree with you and some will not, no surprise there, but if you are honest, treat everybody with dignity, they will come back. You have managed to establish a following. You are establishing yourself as an authority.
Keep up now, I’m going fast here… what is marketing? Marketing is the art or science of advertising a product or service so people will purchase it. The marketer should be credible and savvy enough to advertise a product so the viewers, readers, friends, etc. accept his or her word for it, and want to purchase such product or service. But how can you advertise if you have no credibility? And how can you create or develop credibility if people don’t know you? Enter the BLOG… Got it?
Got it. Get your name out there, for the right reasons. Be serious about it. Research your postings before publishing. Treat others with a modicum of respect. Advertise your blog to your Social Media friends; hopefully you will have more than ten. Have your friends recommend your postings to their friends. Have them Digg, or Stumbelupon, or bookmark your articles. Soon enough, not overnight though, your name will be on the search engines. And your blog will have a good following; making you an authority. Oh, remember the adsense and other advertising that you started doing on your blog? With some luck, you will be bringing some revenue as your visitors click on your advertisements.
So, lets summarize:
a. Create a blog.
b. Add fairly good quality articles or postings; make sure that you research the topic.
c. Place some advertisements on it.
d. Tell your friends and ask them to ask your friends to visit your blog, if it is good, some will continue visiting and reading it.
Tell me what you think… leave your comments below.
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